http://www.bold.com.ua/main/ ru Описание Mon, 21 Jul 2008 06:02:06 +0100 Fri, 25 Jan 2008 21:36:00 +0000 Just because the December holidays are over doesn't mean we're taking a break from our industry trends and seasonal highlights. Get a head start on preparing for winter sales opportunities (including Valentine's Day) with our latest Retail and Tech B2C newsletters.Retailers can find tips for driving … Just because the December holidays are over doesn't mean we're taking a break from our industry trends and seasonal highlights. Get a head start on preparing for winter sales opportunities (including Valentine's Day) with our latest Retail and Tech B2C newsletters. Retailers can find tips for driving more conversions in the AdWords Retail Industry Newsletter . Advertisers selling consumer electronics, and telecommunications and technology products or services can check out the AdWords Tech B2C Industry Newsletter for advice on reaching more customers. You can sign up to receive AdWords newsletters via email through your AdWords account. Posted by Feng, Inside AdWords crew http://www.bold.com.ua/main/news/detail/rss60.html Thu, 24 Jan 2008 22:36:00 +0000 Recently, we wrote a three part series on the Google content network. Many of you were interested in more optimization advice for the content network, and we're sharing more of those tips today:On the search network, ads are shown to users who are specifically searching for results using one of your … Recently, we wrote a three part series on the Google content network. Many of you were interested in more optimization advice for the content network, and we're sharing more of those tips today: On the search network, ads are shown to users who are specifically searching for results using one of your keywords. On the content network, ads are shown to users as they research interests and browse sites that are related to your keywords and ad text. Users on the content network are in a different mindset than users on search, so changes to your keywords, ad text and account structure may be necessary to make the most out of your content network advertising. Create separate search and content campaigns. This will allow you to: Optimize your ad groups and ad text specifically for content pages. Target different audiences. If you sell flowers, you may want to create a content ad group to show your ads to couples by targeting pages relevant to them. Use general keywords to strengthen the theme of your ad group, without affecting your search performance. Think about the type of user browsing a web page and write ads to catch that user's attention. It's important for your ad text to relate to the webpage on which it appears. If your target user is going to be on pages related to flowers, mention flowers or closely related products in the ad text. Test multiple creatives and ad formats (text, image, video) in all available sizes to gain better insight into what sort of ads will perform the best for you. Include call-to-action phrases. Phrases like 'Register now," "Get a free quote," and "Call now" can can help set expectations for the person who is about to visit your site. Your call-to-action should be what you consider to be a conversion. Highlight special offers or features available on your site. We've found that advertisers often get higher ROI on the content network when they include product prices in their ads. Prices and special offers can help you stand out from competitors and showcase your best deals. Link your ad to customized landing pages that match the information in your ad text. If your ad highlights a special deal on cell phones, make sure that the ad directs users to the specific cell phone page of your site. And ensure that your landing pages are clear and easy to navigate. As you implement these tips and those from the previous optimization post , we recommend that you track the performance of your campaigns and iterate to figure out what works well for you. Track the performance of your contextually targeted ads using Placement Performance reports. The Placement Performance report (PPR) provides information on where your contextually targeted ads are showing up and how they are performing. You can use placement targeting ( CPC or CPM ) to further target the placements where your ads are performing particularly well and use site exclusion to exclude them from sites where they are not performing well. You can find more tips on how to use PPR effectively to boost campaign performance here . Let Google track and manage your campaign's performance for you. Using the Conversion Optimizer , you can specify a cost-per-acquisition (CPA), and Google will automatically adjust your CPC bids to meet your CPA goal. Learn how Bingo Card Creator used Conversion Optimizer on his content network campaigns to save time and increase his profits. We hope you found these tips useful. Please continue to send us feedback on the content network and what additional content network topics you would like to read about in this blog. Posted by Feng, Inside AdWords crew http://www.bold.com.ua/main/news/detail/rss59.html Wed, 16 Jan 2008 00:40:00 +0000 In the past, we've often mentioned Google Analytics as a great tool that helps you learn more about how visitors reach your website and what they do once they get there. But now's a good time to take a step back and talk about how to get started with Google Analytics from the very first step. This … In the past, we've often mentioned Google Analytics as a great tool that helps you learn more about how visitors reach your website and what they do once they get there. But now's a good time to take a step back and talk about how to get started with Google Analytics from the very first step. This will be the first post in a series of "Analytics 101" articles that will walk you through sign up, installation, and using reports. The WAY Beginning: What is Google Analytics? Google Analytics is a free, hosted web analytics service that provides useful data for website and marketing optimization. Site owners and marketers can make better informed decisions about their sites and campaigns by using metrics from Google Analytics reports. Google Analytics works by collecting information about your site traffic and advertising campaigns, combining this with e-commerce and conversion information to provide insight into the performance of your marketing efforts and site content. Anyone can sign up using a Google account by visiting http://www.google.com/analytics/. You don't even need to have an AdWords account beforehand. How do I sign up and install Google Analytics? After signing up for a Google Analytics account comes the most important part of installation -- the tracking code snippet. Every Analytics user is given a unique piece of JavaScript code to insert in all site pages immediately before the &lt;/body&gt; tag. The code snippet may look like something like this example below: &lt;script type="text/javascript"&gt; var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js ' type='text/javascript'%3E%3C/script%3E")); &lt;/script&gt; &lt;script type="text/javascript"&gt; var pageTracker = _gat._getTracker("UA-#####-#"); pageTracker._initData(); pageTracker._trackPageview(); &lt;/script&gt; (For illustrative purposes only.) Your "UA-#####-#" number will be unique to you. It's important to insert the code on all of your site's pages; otherwise Analytics won't be giving you the whole picture of what's going on. If you're not ready to insert the code now, you can always retrieve this code later. Depending on the size of your site and the number of pages you need tagged, you may want to discuss installation with your webmaster, if you have one. How do I view my reports? After you've finished signup, you'll be taken to the Analytics Settings page. The Status box on the right side of this page will let you know whether the code has been properly inserted. It's important to note, however, that it takes anywhere from a few hours to a full day after code installation for your reports to start gathering and showing information. Once the Status box in the Analytics Settings page says that you're receiving data, you can click the View Reports link to receive reports about your website traffic. Like this: (Click on the image for a full-sized version) That's it for this first installment of Google Analytics 101. Try playing around with a few reports -- the Analytics interface is specifically designed to be intuitive and "discoverable," so to speak. If you can't wait to learn more, the Analytics Help Center is a great resource for information. Look for the next installment soon, when we'll explain more about administering your account and using your reports. Posted by Christian, Inside AdWords crew http://www.bold.com.ua/main/news/detail/rss55.html Wed, 19 Dec 2007 18:13:00 +0000 Before the ball drops on 2007, we've got one more AdWords Industry Newsletter to share. The latest issue of the Tech B2B Industry Newsletter has tips and resources to help you prepare your campaigns for the new year. You'll find the latest Tech B2B tips from an AdWords optimization specialist and … Before the ball drops on 2007, we've got one more AdWords Industry Newsletter to share. The latest issue of the Tech B2B Industry Newsletter has tips and resources to help you prepare your campaigns for the new year. You'll find the latest Tech B2B tips from an AdWords optimization specialist and learn how the content network can help you meet your marketing goals. You can sign up to receive AdWords newsletters via email through your AdWords account. Posted by Feng, Inside AdWords crew http://www.bold.com.ua/main/news/detail/rss49.html Wed, 05 Dec 2007 22:51:00 +0000 In this third post of our content network series, we would like to share some content optimization tips for your keywords and ad text. In a future post, we will write more about other tips.Contextual targeting on the content network happens at the ad group level, not at the keyword level. That means … In this third post of our content network series , we would like to share some content optimization tips for your keywords and ad text. In a future post, we will write more about other tips. Contextual targeting on the content network happens at the ad group level, not at the keyword level. That means all the keywords in an ad group, along with the ad text, are evaluated when Google is deciding whether to show your ad on a specific content page. In other words, it's important for all the keywords in an ad group to belong to a common theme. We recommend keeping separate campaigns for advertising on content and search. Please keep in mind that these tips below are specific to contexual targeting and advertising on the content network and may be different from your search network strategies. Create a manageable, targeted keyword list. Advertisers have found most success on the content network with ad groups of around 15 to 30 keywords. Use tightly themed ad groups. For contextual targeting, we look for pages that match most of the keywords in your ad group. For example, if your ad group has a number of keywords about lilies and tulips, we try to find pages about these two topics together. If you have an ad group with diverse keywords on different themes, it may decrease the number of pages on which your ad is likely to appear. When picking keywords, imagine what keywords would likely appear on the pages that you are trying to target, and create tightly themed ad groups around those keywords. Use duplicate keywords for appropriate ad groups. To continue the previous example, let's say you were creating a campaign for flowers and had ad groups for lilies, roses and tulips. Unlike search, we would recommend that the general keyword flowers be included in all three ad groups to help establish a floral theme. Use ad group level URLs instead of keyword level URLs. Because no one particular keyword is used to trigger your ads on the content network, keyword level URLs are not relevant. We recommend using ad group level URLs instead. Measure content performance at the ad group level. We've found that measuring your performance on the content network at the ad group level offers a better gauge of what strategies work best. Build a comprehensive negative keyword list. The more negative keywords you include on a particular topic, the less likely your ad is to appear on pages that match that topic. If a page is predominately about your negative keywords, while partially about your positive keywords, our system is not likely to show you on that page. If a page is principally about your positive keywords, but mentions a few negative keywords, then your ad may still appear on this page. We recommend that you include multiple negative keywords on topics you would like to avoid. If you sold camera film and wanted to reduce the likelihood of your ad showing on movie-related pages, you should include multiple negative keywords like -movie, -movies , as well as synonyms like -cinema, -cinemas . We hope you found these tips useful. As always, we recommend that you track performance of your content network ads using Placement Performance reports and set up conversion tracking or use Google Analytics . And please let us know what content network topics you would like to read about in this blog. Posted by Feng, Inside AdWords crew http://www.bold.com.ua/main/news/detail/rss45.html Mon, 03 Dec 2007 11:56:00 +0000 Model-released shots from africanpictures.net africanpictures.net have released an interesting set of images that show homely black lifestyles in South Africa. They perceived a need for model released images that reflect South African cultural expression. Durban based photographer, Kim Thunder, has been working to fill this gap in the market. He shoots locally, nationally and internationally. His specialist advertising fields are food and lifestyle, whilst commercially he shoots assignments for most of South Africa's big corporates. Above is one of Kim's charming African lifestyle images. africanpictures.net is a professional marketplace which is oriented to selling publication rights to pictures and photo features produced by African photographers and delivering the required pictures anywhere in the world. africanpictures.net also facilitates the commissioning of African photographers by African and international publications. Tel: 27-(0)33-345-9445 E-mail: pictures@africanpictures.net Website: http://www.africanpictures.net http://www.bold.com.ua/main/news/detail/rss39.html Tue, 23 May 2006 04:15:00 +0100 We're very excited to announce the release of click-to-play video ads on the content network. Here's Bismarck, from the Video Ads team, with the details on this new feature: We're very excited to announce the release of click-to-play video ads on the <A href="http://adwords.blogspot.com/2005/07/fireside-chat-on-content-targeting.html">content network</A>. Here's Bismarck, from the Video Ads team, with the details on this new feature:<BR><BR> <BLOCKQUOTE>In the coming days, we will be adding click-to-play video ads to the line-up of text, Flash and image <A href="https://adwords.google.com/select/afc/ads.html">ad formats</A> currently supported by the Google content network. At launch, video ads will be available to AdWords advertisers in the US, Canada and Japan - but we plan to roll them out to other regions shortly.<BR><BR>Now, let's talk about the details.<BR><BR>First, as with all AdWords ad formats, video ads will <A href="https://adwords.google.com/select/afc/pricing.html">compete for placement</A> on sites in the Google content network with other text, Flash and image ads -- and, as with our other image ad placements, you can choose to bid on a <A href="https://adwords.google.com/support/bin/answer.py?answer=6326">CPC</A> or <A href="https://adwords.google.com/support/bin/answer.py?answer=6310">CPM</A> basis.<BR><BR>Second, these ads will be supported by both site- and keyword-targeted campaigns. You can choose to serve your video ad on a specific site or on pages in our content network that relate to your product or service. As always, you have the ability to <A href="https://adwords.google.com/support/bin/answer.py?answer=6317">geo-target</A> your video ads internationally, nationally, or locally.<BR><BR>Finally, unlike some intrusive advertising, users will have complete control. When a page loads, only a static image will be visible; the video will not start playing until the user initiates it. He or she will be able to advance the video, pause it, adjust the volume or click through to the advertiser's site, as you can see in the example below:<BR><BR> <CENTER><IFRAME src="https://adwords.google.com/select/SampleVideoAdCreative?hl=en_US" frameBorder=0 width=305 height=255></IFRAME></CENTER><BR><BR>But, you may say, video is only for big branding oriented advertisers. We beg to differ. This feature makes video ads much more accessible to all advertisers. Now, an owner of a small bed &amp; breakfast in Lake Tahoe can put a video tour of his beautiful chalet right next to an article that talks about skiing the epic slopes of Squaw Valley.<BR></BLOCKQUOTE><BR>We hope you'll keep your eyes out for this new feature and <A href="inside-adwords@google.com">let us know</A> what you think.<BR><BR>Posted by Sarah, <FONT style="FONT-STYLE: italic">Inside AdWords</FONT> crew http://www.bold.com.ua/main/news/detail/rss4988.html Fri, 19 May 2006 17:15:00 +0100 When creating a new ad, be sure to make an informed decision about your Display and Destination URLs. Contrary to popular belief, the two do not need to be identical. To begin, let’s clarify the difference between the two. The Display URL is the URL that appears below your ad text when your ad … <P> </P>When creating a new ad, be sure to make an informed decision about your Display and Destination URLs. Contrary to popular belief, the two do not need to be identical. <BR><BR>To begin, let’s clarify the difference between the two. The <A href="https://adwords.google.com/support/bin/answer.py?answer=6314&amp;query=display+URL&amp;topic=0&amp;type=fu">Display URL</A> is the URL that appears below your ad text when your ad is shown. The Display URL should be no longer than 35 characters and is often the same URL as your site’s homepage (e.g. www.Example.com). I like to think of Display URLs as the online answer to the brick and mortar company name sign that hangs outside your actual location.<BR><BR>The <A href="https://adwords.google.com/support/bin/answer.py?answer=6313&amp;ctx=sibling">Destination URL</A>, on the other hand, is the specific location within your site where you’d like to take a user that has clicked on your ad. The Destination URL does not have to match the Display URL, but should be in the same domain (e.g. www.example.com/shoes). If a Display URL is equivalent to the company name sign, the Destination URL is the particular location within your store (e.g. the shoe section) that you want your users to visit.<BR><BR>Though your ad’s Display and Destination URL can be the same, why not take users to the precise location within your site where the service or product you’re advertising is located? Using the most relevant Destination URL for your ad is a best practice that will help reduce the number of steps it takes for a user to purchase, download, view, or sign-up for your product or service.<BR><BR>Lastly, as you decide upon the URLs for your new or edited ad, keep the Links section of the AdWords <A onclick="location.hash=this.hash;return false" href="https://adwords.google.com/select/guidelines.html#links">Editorial Guidelines</A> in mind to ensure that your Display and Destination URLs get the thumbs up from our Editorial team.<BR><BR>Posted by Judy, <I>Inside AdWords</I> crew http://www.bold.com.ua/main/news/detail/rss4986.html